Wella Education

Conceptualized both digital and printed assets to help market Wella Professional's goal: Make the beauty profession a first-choice career by empowering young individuals with mentorship, inspiration and scholarships. Marketing materials included program booklets, OOH advertising, as well as a landing page that would showcase the endless creative possibilities of a passion-driven career in beauty and wellness in hopes to drive their interest in beauty schools and nurture a relationship with future industry professionals.